I'm a designer at heart who loves to build teams and create products people love.

I am a curious and future-thinking designer, experienced in building products and experiences for some of the biggest names in eCommerce , SaaS, Fintech and enterprise software in tech.

My passion is to build teams that collaborate and innovate to win together. I bring my creativity, DIY attitude and sense of humor to any meeting. This is built upon my solid design sensitivities, advertising and marketing know-how, tech know-how (possibilities and limitations) and a curiosity that pushes me to learn voraciously.

The icing on the cake is that I'm fun to work with – at least that's what all my colleagues say! (ok, most of them ; )

My personal visual design work invariably tilts towards minimalist modernist. Simple lines, geometric shapes, typography and color are my trademark weapons of choice.

My design origin story

When I was a kid, my dad – an engineer by trade, took me to the inauguration of El Metro de Caracas to experience Venezuela’s first subway system. It was an unforgettable experience that made me feel I had leaped into the future. The modern look and feel of the stations, train cars, ergonomic seats and the minimalist way-finding, all left a tremendous impression on me. Machines, voices, sounds and posters all carefully orchestrated the onboarding of the new system and technologies like automated ticket machines or reusable tickets.

Today I can trace my passion for minimalist design to this unforgettable experience, which blended design, technology, user experience and some of the best memories of my dad.

Experience

Product/UX design and management

2021—Present
Citrix
Product Design Manager

2015—2016
Zumba
Sr. UX Designer

See my full Resume

Stuff I'm obessed about

The BrainMusicTechTypographyMinimalismCommunicationWayfindingProduct designBehaviorInstrumentsGuitar Pedals
See my work or let's connect on Linked In.